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Bert Lewis founded Norco Bicycles in 1964 with a simple vision: build better bikes. From humble beginnings operating out of a converted chicken coop the company has grown into a global brand delivering more than 125 different models to cyclists worldwide. Norco has built its reputation by building amazing mountain bikes, inspired by the Canadian landscape to perform in all conditions, both dual suspension and hardtail mountain bikes.

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Founded in 1972, Merida is one of the world’s largest, most respected and innovative bicycle manufacturers. Merida bikes are designed in Germany and manufactured using state of the art technology at Merida's global head office and manufacturing facility in Taiwan. With over 40 years of tradition and experience in the production of first-class bicycles, and distributed in 70 countries, the Merida range has a bike to suit all styles of riding, from beginner to elite racer.